Elizabeth Lane is the founder of Quarterlane, a luxury box filled with select literary gems and art delivered to book lovers on a quarterly basis. Combining two of her life passions – curation and books – Elizabeth joins readers with stories she thinks they will love. An avid runner, Elizabeth is also a running ambassador for Every Mother Counts, an initiative based in New York City which supports global maternal health initiatives. On behalf of EMC, Elizabeth has run 3 marathons and numerous half-marathons, raising both funds and awareness for Every Mother Counts and spotlighting their significant work to bring mothers and their babies safely through pregnancy, labor and delivery. Today, Elizabeth will unpack her journey so far and give you some tips on getting started with your creative project. We dive into topics like, the monthly subscription model of Quarterlane books, how Elizabeth elevated books to luxury status, how Elizabeth went from concept to implementation with the brand, Elizabeth's advice for getting started on your creative project, being willing to get started and iterate along the way, creative marketing ideas Elizabeth has used to get the message out about Quarterlane, some of the stumbling blocks Elizabeth has encountered in the first part of the business, what Elizabeth would have done differently if she were to do it all over again, and so much more.