Joel Einhorn is the founder and CEO of HANAH, a lifestyle and wellness company that preserves and adapts ancient healing practices for the modern world. An avid entrepreneur and athlete, Joel started his first company at the age of 12 re-gripping golf clubs where he grew up in the South Side of Chicago. He studied finance at the University in Vienna and moved to the Czech Republic in 1997 to work on the first private placement in the newly formed country for the now Czech mega corporation AVG Technologies. While training for his second Ironman in Prague, he was in a serious bike accident, which led him to discover the ancient healing practice of Ayurveda. After recovering in record time, he went to Kerala, India, and worked alongside Dr. V.A. Venugopal to adapt a wellness recipe for modern Westerners. Thus HANAH was born. Joel is an active sportsman, snowboarding and competing in triathlon and mountain bike races around the world. Today we unpack Joe's journey and ultimately what led him to developing HANAH ONE. If you are into trying out unique products sourced with impeccability and backed with purpose and mission, you have got to pick up some HANAH ONE. We dive into topics like, Joel's accident which led him to eventually discover the ancient healing practice of Ayurveda, Joel's quick path of recovery, how Joel moved from a job as a means to an end into HANAH, the theory and recipe behind the HANAH formula, how the ingredients work synergistically, what makes HANAH unique, how not all herbs and superfoods are created equally, the difference between wildcrafted herbs via the ancient methods and organic, and so much more.