Face to face with another individual, we have the opportunity to see their body language, tone, eye movement, and many other non-verbal queues that clue us into how to best interact.
Translating your offline persona and style into the digital arena isn't always the easiest when these subtleties are left out. I know I've certainly experienced this, and maybe you have too.
When equipped with the proper strategy and etiquette, the digital space can seem a lot less intimidating and it's a heck of a lot easier to feel like you're being you.
My guest today, Erin Gargan, is an award-winning entrepreneur, Amazon best-selling author, and digital persuasion expert. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Target, Siemens, Hitachi, and others. She is the author of Digital Persuasion: Sell Smarter in the Modern Marketplace. Erin helps sales, marketing, and event professionals attract attention and increase influence by becoming more effective digital communicators.
We unpack Erin's story, what it takes to be successful in being heard in outbound marketing and the digital area, and the nitty-gritty of Digital Persuasion.
In this episode you'll learn