Today we unpack Erin's story, what it takes to be successful in being heard in outbound marketing and the digital area, and the nitty-gritty of Digital Persuasion. In this episode you'll learn How to translate your offline persona into the online space What the online disinhibition effect tells us about why we behave the way we do online, How to make better decisions before we post, What persuasion is, The way other people perceive us online and being more of a server or a friend, The goal of ethical persuasion and moving people to action, How to whittle down your message and what skill to focus on...