Dorie Clark is the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she teaches at Duke University's Fuqua School of Business. She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. We dive into topics like, what Dorie's path looked like before Reinventing You and Stand Out, the two big categories of why people seek Reinvention, how to navigate moving on to the next thing, what successful Reinventions look like, the evolution of the information industry, how the spread of information happens, some of the implications of the speed with which a message can carry, how to coach your inner critic, the influence of how we seek love and understanding our behavior, receiving advise from the right people, finding your breakthrough idea.... Niche down or not?, some unconventional ways to have your idea catch on, and so much More.